Research

The idea of this phase is to get User Insights into products, technology, how they want to use technology. Feature sets that are desired and ideas based on subtle cues we get from User Interactions.

This not only guides us in favorable directions but gives us strong ideas on the User Preferences for Product aesthetics, intuitive interaction and product positioning for branding & marketing.

Looking – At People & Surroundings (Insights: Product Usage & Product /Technology)

Engaging – with Places & Meeting People – who are in the Product Environment (Insights: Usage Patterns & Environments).

Probing – is asking them questions to get ideas about the possible usage Scenarios (Insights: Feature Sets & Tasks performed).

Market Research – Qualitative & Quantitative (Work closely with jointly identified agency for market research).