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Business Strategy

Based on Market Research and its analysis we understand the business proposition and identify market opportunities and gaps where we can introduce the new business. The design discovery gives us a clear way forward and based on this we propose a robust Business Strategy. The Business plan comprises Price Proposition, Roadmap, Projection and the ROI Analysis.

Business Plan – based on the inputs from the Research product/ service definitions would emerge during the Design discovery phase, which would form the basis for the business plan.

Pricing & Positioning – decide the price points and product positioning based on the Design Discovery along with strategy on variants/ models/ roadmap.

Deployment Roadmap – ramp up strategy and product/ service roll out plan; Projections & ROI Analysis.

   
 
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